Business Tips – Creating a New Extensions Business

Creating a new arm of your salon business can seem daunting, but branching out can see you reaping rewards in the long run. Hair extensions are a big, lucrative business and can even help to expand your client base with new offerings. How does one get started, however? How do you get the word out? How do you get new clients? Here we will break down a few tips and tricks to help your new extensions business thrive.

Social Media Utilization
Instagram, TikTok, Facebook, and all the other most popular social media platforms are still a fantastic way to be seen and noticed. Building an online presence with creative content and targeted campaigns can make people aware of the new services that you have to offer and even potentially drum up new clientele for already existing services that you offer.

New Product Promotions
Running a limited time promotion on new products could encourage existing clients to try them out or to create a buzz among their friends who might be interested. The limited duration of the promotion can also create sense of urgency, knowing that the promotional deals won’t last forever.

Referral Programs
Creating a referral program could be a great business tactic in general but could also help to get your extensions business off the ground more quickly. Providing special deals and incentives to clients who send their friends as well as to those who arrive by referral can spark word-of-mouth growth. These incentives can be as simple as discounted services or free products. Such referral incentives can be easily create repeat business.

Email Lists and Marketing
If your salon already utilizes email marketing and email lists, then this one will be easy. Simply inform your existing clients about your new extensions business venture and answer any questions that they might have.