New Year, New Clients – New Business for Your Salon

Following the rush of the holidays your salon may see an influx of existing clients looking to start fresh for the new year, but it can also be a time where business sees a lull. With the holidays ending and people being a bit more mindful of what’s in their purses and bank accounts, getting them into a salon chair can be a hard sell. Drawing in new clientele is a great goal for any salon, and here are some ideas that might boost your business.

Online Presence
In the digital age having a professional website and active social media presence is essential for business. High quality images of your work and your establishment can draw in potential new clients who might be browsing the web looking for a new salon to visit. Engaging with potential customers on social media through posts, stories, and promotions can draw their attention as well.

Referral Programs
Word-of-mouth advertising is a tried-and-true means of drumming up new business. Treating your existing customers well and offering them incentives to spread the word can make your existence clients happy and bring their friends into your establishment. Offering discounts or free services for each new client they bring in can help fill out your client book.

Host or Attend Events
Organizing events such as fundraisers or themed parties could potentially draw new, curious customers. Potential clients can connect with your staff and learn more about your work and services and even schedule new appointments. Offering sample products or even a special first-time discount to people who book at the event could draw even more attention.

Attend Trade Shows and Conventions
Creating a strong network with other salons and experienced people in the beauty industry can really boost your business and knowledge. A lot can be learned at these events, from tips and tricks from other successful salon owners to information on new products and techniques. Staying ahead of the curve can help your salon be on the cutting edge of trends and could potentially help you to attract new clients wanting to be at the front of the line.

Offer Loyalty Programs
Loyalty programs are everywhere these days, and for your salon they could create a strong incentive for clients to not only return but for new clients to pay attention. Offering occasional discounts or free services for repeat business can encourage customers to not only come back but also to recommend your salon to their friends and family. If your clients feel that they’re getting great service with great deals they’ll be more likely to spread the word.

Encourage Reviews
Feedback is necessary for every business to learn how their service and services are viewed by their customers. Encouraging your clients to leave honest reviews on major sites like Google, Yelp, or even on social media platforms can help others who might be seeking new salon services to take notice. Positive reviews can be a wonderful marketing tool and require little extra effort on your part; just do your best work and let your work speak for itself.