Repeat Business – 6 Tips to Keep Clients Coming Back

Clients are the lifeblood of every salon. Attracting new clients should always be a top goal but keeping your existing client base returning keeps your business stable. Offering excellent service and providing a welcoming atmosphere are key to repeat business but there is always more that you can do. Here are five tips to help you keep your clients happy and returning to your chair.

Exceptional Service

Providing excellent customer service is vital but it is more than simply doing your best work. Engaging with your clients and making them feel valued and welcome leaves an impression. Greeting everyone warmly when they enter and getting to know them is a great first step. Learning their likes and dislikes so that you can relate to them can help them to feel more comfortable and more likely to return.

Consistency

Clients whose expectations are met or exceeded are likely to return to your salon because they’ve earned your trust. This means making sure that every visit is excellent regardless of which stylist attends to them. Knowing that they will always receive the best service possible and leave happy with their hairstyle will keep your clients coming back for more.

Brand Awareness

Has your salon won awards? Has positive word of mouth spread? Potential clients gravitate toward salons they’ve heard of, so even something as simple as earning glowing reviews online can boost your client base and keep them coming back.

Prioritizing Your Clients

When conversing with your clients be sure to make the conversation about them more than about you. If you have a client who likes to keep you up to date on the events in their lives be sure to listen and engage. They are there for exceptional service so put the spotlight on them.

Following Up

People are more likely to share a negative experience than a positive one. Following up with a client a few days after allowing them to settle into their new hairstyle or even a minor change can help you to hear how they liked the service but also to allow you an opportunity to fix something if they are unhappy. Engaging with your clients in such a way shows them that you genuinely care about their satisfaction.

Offering Loyalty Rewards

Offering some form of loyalty program and rewards that encourage clients to return is one of the easiest ways to get them to come back. Rewards for regular visits such as discounts on products or free samples can help to make your clients feel valued. Bundling services together at a discounted price is also more likely to see them asking for additional services and spending more time in your chair.