Jul
We all know that a strong retail offering is important to run a successful salon and extensions business. Offering the right hair products for your clients that can help them maintain, style, and properly clean their new extensions is not only important for your business but also helps to give your client exactly what’s necessary to fulfil those needs. But what about accessories? Sometimes a perfect hairstyle can be improved with eye-catching accessories.
Some roadblocks to offering a lineup of accessories are retail space, cost, and storage. It might be tempting to stock up on clips, bands, and hair ties, but if those don’t move quickly, they can clog up space for items that sell well. That’s why having a comprehensive “Look Book” is a great way to offer some great accessories without having to compromise your space.
WHAT IS A LOOK BOOK?
Just what is a Look Book and how can it help you? A Look Book is a collection of photographs of people showing off gorgeous outfits, hairstyles, and in this case hair accessories. Such a book can be created by gathering photos from online sources or even by taking photographs of your own clients showing off some of the goods. Your clients can peruse the pages and, upon seeing an accessory that they like, can ask you to order it for them.
WHY SHOULD YOU HAVE A LOOK BOOK?
Having a Look Book not only gives your clients something to browse while waiting for their appointment or while receiving their transformations, but it also gives them something to consider adding to their overall service. This allows you to essentially provide a much larger retail spread without having to sacrifice space or salon revenue to do so. If your client wants something from the book you can order it for them and either give it to them when it arrives or perhaps have it shipped to a location of their choosing. On the other hand, if the book doesn’t gain much traction, then at least you haven’t spent a lot of money and space on products that move too slowly.
