Business
Building Better Business – 5 Tips to a Better Summer Business
Jul
Building a thriving business can be difficult even in the best economy. With the current economy being unsteady building business and keeping it going can be even harder. It’s important that you prioritize not only keeping clients coming back but also attracting new business. There are many ways that you might successfully improve your business flow, and here we will look at five tips that can help you build a better, more thriving business this summer.
Define Your Target Demographic
While it may seem ideal to cater to every possible demographic that can lead to a plateau in business caused by a lack of focus. Attempting to market to everyone means that you risk connecting to fewer potential clients. Identifying your target customer base based on age, lifestyle, and buying habits can allow your business to better cater to them and connect with them on a deeper level. Creating marketing campaigns targeted toward a more specific demographic can better catch their attention than a broader message.
Consistent Branding
Once you’ve identified your core demographic it’s always a good idea to look at your branding. First impressions are important, and if your branding is lacking or inconsistent it could lead potential clients to look elsewhere. Using consistent fonts, color schemes, and imagery across all your social media platforms and in the business itself helps to create the connection between your online presence and your physical presence.
Social Media Marketing
Social media remains one of the most effective ways to get more eyes on your business and, subsequently, more clients into your chair. People gravitate toward the familiar, and the more your business engages with social communities and becomes a consistent presence the more likely they are to engage with your business. Consistent posting of high-quality images, product and service showcases, and educational content can keep word of mouth going. Collaborating with influencers is another great way to get more eyes on your business.
Diversify Offerings
While focusing on hair extensions or any other particular service might seem like a great idea, having some diversity will bring in more clients in your target demographic. Selling hair care products such as shampoos, conditioners, heat protectants, and styling products designed for hair extensions can boost your revenue potentially with each client who comes in. Creating easy-to-follow educational materials can boost revenue as well, because even if those are free, they can help a client who might be nervous about hair extensions to learn how to properly care for them or what they can do with them.
Exceptional Service
This is true for every business. Having happy clients encourages them to not only return but to also spread the word to their friends about how amazing your business is or how well they were treated. Sending personalized messages thanking them for choosing your business and offering them special discounts for repeat business can be a great way to show them that you value their custom. Addressing any complaints promptly and thoroughly can also show that you take their concerns seriously.
