Social media marketing can be a great way to boost the business in your salon but finding just the right way to make it work for you can be challenging. With algorithms often working against us, pushing our own content deep, down in people’s feeds, it can be hard to be noticed among the sea […]
Chances are you’ve seen them, odds are you’ve met them, and there’s a possibility that you’ve dealt with one personally: the dreaded difficult client who seems impossible to please. While difficult clients can come in many forms; the chronic no-show, the perpetually late arrival, the haggler, and more; we’re going to focus on the client […]
Back to School is a busy time for many people: parents, teachers, retail workers, and of course hair stylists. The rush for people to gather school supplies, new clothes, to adapt to a new routine, and to refine their look for the coming season can be felt by many and can make things rather hectic. […]
As the owner of a hair extensions business, it’s important to be knowledgeable about the fluctuations of trends and trajectories in the market. Extensions can be a lucrative business but knowing exactly what kind of extensions are trending and what’s dominating the market is essential for maximizing your potential. Various research centers compile this sort […]
We all know that a strong retail offering is important to run a successful salon and extensions business. Offering the right hair products for your clients that can help them maintain, style, and properly clean their new extensions is not only important for your business but also helps to give your client exactly what’s necessary […]
July and August usually come with an increased demand for hair extensions and for color and highlighting services. If such demand is handled well this can be a great boon for your business and for your salon’s bottom line. But with increased demand comes more potential stress and that can lead to more opportunities for […]
Summer may bring an inevitable slowdown in business flow for various reasons (economic downturn, shifts in trends, and the like) but there are ways to handle the slow periods. While a lull in business can be challenging and stressful, they can ultimately be used for the benefit of your salon. Focusing on growth, reevaluating and […]
It’s only natural to want to show off the brilliant work that you do and the stunning transformations that you create. Taking a before and after shot of your client (with their consent, naturally) is a great way to demonstrate what you can do and can be shared all over your social media and on […]
One of the most important parts of introducing a new client to the wonders of hair extensions is educating them and learning their specific needs. This is why a strong consultation is vital to the process. Let’s cover some very important steps and things that you could never forget to discuss to not only give […]
Spring is a time of rebirth and renewal; a time for trees to grow new leaves and for flowers to bloom. This can also be true for your salon and your business. While the late winter/early spring season might see its ups and downs in client flow it’s the perfect time to evaluate what’s working […]